Apr
23

In this new “era of social media” (as per PNI), we are being given the opportunity to show up (as per Mari Smith):

  • consistently
  • transparently
  • authentically
  • genuinely
  • with a win-win attitude
  • adding value
  • as a thought leader
This is occurring in social media which has its own ‘unspoken rules of conduct’, or ‘etiquette’, and ‘protocols’…one that isn’t open to aggressive marketing tactics and is more about trust and relationship-building.

Could this new social media era have an influence on the more traditional business world?

I’ve put together my thoughts on the subject in the following article: “Building a Business That Customers Can Trust“.

And, if you are an “Influencer” (note: you are if you want to be), then try on this “Business Ethics Pledge” (business-ethics-pledge.org) from Principled-profit.com):
Take the Business Ethics Pledge
Become An Influencer for Ethical Business

I pledge allegiance, in my heart and soul, to the concepts of honesty, integrity, and quality in business. I recognize that the cornerstone of success is treating all stakeholders fairly, with compassion, and with a commitment to service. Working from abundance, I recognize that even my competitors can become important allies. I will not tolerate crooked practices in my business, from co-workers, direct or indirect reports, supervisors, managers, suppliers, or anyone else–and if I encounter such practices, I will refuse to go along with them and report them to appropriate authorities within and outside the company. I pledge to support the “triple bottom line” of environmental, social, and financial responsibility. And I pledge to participate in a serious effort to focus the business community on these principles, by sharing this message with at least 100 other business leaders.

What do you think? If these Pledge organizers are able to get 25,000 Influencers to sign and live this pledge, what difference do you think that might make? I’m sure we wouldn’t want to limit this to just business either. Let’s include government officials and the medical community in the mix, too!

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