Comments on: "Personality Included" in this Unique Book Launch http://www.figmentations.com/2008/03/28/personality-included-in-this-unique-book-launch/ "Encouraging Critical, Creative, and Constructive Thinking to Improve Our Lives and the World Around Us" Tue, 08 Nov 2011 09:48:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Andrea Hill http://www.figmentations.com/2008/03/28/personality-included-in-this-unique-book-launch/comment-page-1/#comment-13 Andrea Hill Sat, 29 Mar 2008 13:23:00 +0000 http://www.figmentations.com/?p=155#comment-13 Hi Helen, I really liked your third question, about levelling the playing field between big and small business. <br/><br/>I think with more and more marketing and information seeking going on online, some of those traditional barriers are being taken away -- it's like The Long Tail or Microtrends, the market is becoming more open for smaller niches. I think of Jones Soda versus Coke or Pepsi.. they're smaller, but infinitely "cooler".<br/><br/>In an era where anyone can become a celebrity spokesperson on youtube, I feel like the best marketing spend isn't going to just be on ads to be consumed, it's going to be on fostering relationships with consumers, who will then do your advertising for you... <br/><br/>(great example: Nick Haley's iTouch ad) Hi Helen, I really liked your third question, about levelling the playing field between big and small business.

I think with more and more marketing and information seeking going on online, some of those traditional barriers are being taken away — it’s like The Long Tail or Microtrends, the market is becoming more open for smaller niches. I think of Jones Soda versus Coke or Pepsi.. they’re smaller, but infinitely “cooler”.

In an era where anyone can become a celebrity spokesperson on youtube, I feel like the best marketing spend isn’t going to just be on ads to be consumed, it’s going to be on fostering relationships with consumers, who will then do your advertising for you…

(great example: Nick Haley’s iTouch ad)

]]> By: Andrea Hill http://www.figmentations.com/2008/03/28/personality-included-in-this-unique-book-launch/comment-page-1/#comment-26695 Andrea Hill Sat, 29 Mar 2008 13:23:00 +0000 http://www.figmentations.com/?p=155#comment-26695 Hi Helen, I really liked your third question, about levelling the playing field between big and small business. I think with more and more marketing and information seeking going on online, some of those traditional barriers are being taken away -- it's like The Long Tail or Microtrends, the market is becoming more open for smaller niches. I think of Jones Soda versus Coke or Pepsi.. they're smaller, but infinitely "cooler".In an era where anyone can become a celebrity spokesperson on youtube, I feel like the best marketing spend isn't going to just be on ads to be consumed, it's going to be on fostering relationships with consumers, who will then do your advertising for you... (great example: Nick Haley's iTouch ad) Hi Helen, I really liked your third question, about levelling the playing field between big and small business. I think with more and more marketing and information seeking going on online, some of those traditional barriers are being taken away — it’s like The Long Tail or Microtrends, the market is becoming more open for smaller niches. I think of Jones Soda versus Coke or Pepsi.. they’re smaller, but infinitely “cooler”.In an era where anyone can become a celebrity spokesperson on youtube, I feel like the best marketing spend isn’t going to just be on ads to be consumed, it’s going to be on fostering relationships with consumers, who will then do your advertising for you… (great example: Nick Haley’s iTouch ad)

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