Jun
2
Hilton’s behospitable campaign
Posted by Helen Hoefele in Uncategorized
Having seen the TV commericals by the “Hilton Family of Hotels” which feature a “be hospitable” theme, I just had to check out the behospitable.com site that they highlight to see if is was anything more than just a gimmick. Surprisingly, this is a clever, interactive, and positive-messaged idea. The site allows people to record “hospitable deeds and outstanding acts of human kindness that occur around the globe.” This apparently is a philosphy upon which the Hilton experience was founded. Impressive campaign!
