May
1
Mixed Signals in Kids Advertising
Posted by Helen Hoefele in Uncategorized
Funny how The Colbert Report points out the contradiction between Shrek being used first to promote exercise and later also to promote junk food (in different contexts of course).
Kind of like the Milk Choices campaign advocates (of course associated with the International Dairy Foods Association) who are promoting flavored milk choices as a way to get kids to consume more milk, i.e., calcium and essential nutrients. Does the calcium benefit really outweigh the sugar content’s contribution to the obesity issues in our schools?
