With St. Patrick’s Day just around the corner, there is no doubt that we’re all seeing ‘green’ everywhere. But these days, ‘going green’ has become a trend unto itself. Getting recent notoriety with the success of Al Gore’s movie, An Inconvenient Truth and at the Academy Awards, global warming and saving the environment is making headlines regularly now. All avenues (traditional and non-traditional) are being used to raise awareness, even an upcoming ‘Live Earth’ concert .
Green companies are being featured in news and in print everywhere:
- BusinessWeek’s, Jan 29, 2007 Issue features an article entitled, “Beyond The Green Corporation, Imagine a world in which eco-friendly and socially responsible practices actually help a company’s bottom line. It’s closer than you think.”
- CNN’s Business 2.0 magazine featured similarly-themed Save the World, Make a Bundle section, with an article on Go Green, Get Rich which lists humanities top problems as: 1. the topGlobal warming 2. Oil dependency 3. Hunger and malnutrition 4. Dirty air 5. Dirty water 6. Over fishing7. Epidemics8. Drug-resistant infections 9. Waste disposal
- Then there’s the recent AP report on: ‘Tech Firms Go Green as E-Waste Mounts’, featuring the Hewlett-Packard computer recycle program
- Another weekend news report on Eco-Capitalism featured the company Terracycle.org
- 7online.com featured EcoFashion, with more info to be found on treehugger.com
- And, a site related to treehugger, is Seventh Generation which describes itself by the quote: “In our every deliberation, we must consider the impact of our decisions on the next seven generations.” —From the Great Law of the Iroquois Confederacy
So, it is clear that this isn’t just a new fad sprouting up. Companies are already in place and are (have been) working to address this problem (and have found a way to make money doing it, too). Even you and I, as individuals, can play a part. Let’s hope that this movement stays in the limelight and doesn’t get lost in the short attention span of the citizenry.
