Social Marketing Resource: Nedra Kline Weinreich
- URL: http://www.social-marketing.com/
- Blog: http://www.social-marketing.com/blog/
- Squidoo Lens: http://www.squidoo.com/socialmarketing/
- email: weinreich@social-marketing.com).
She is presenting a two-day conference in September (18th-19th) at Social Marketing University – UCLA Conference Center at the University of California, Los Angeles (Westwood, California). You can find out more about the event by checking out the Social Marketing University information page at: http://www.squidoo.com/smu.
If it’s not in your budget to attend in person, it might be worthwhile to purchase Nedra’s book: Hands-On Social Marketing : A Step-by-Step Guide
A blurb about the event follows:
How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It’s about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.
