Soquid. Pfoon. lol :)
Talk about missing the boat on search engine optimization…..
Wendy’s has this really funny commercial with the soquid (solid/liquid) Frosty that can only be eaten with a fpoon (fork/spoon), and this ad isn’t even prominently posted on their site. Don’t get me wrong, Wendy’s does have a pretty cool Flash site with other ads, just not this one.
When I do a Google search on soquid and pfoon, not much comes up. Maybe I’m spelling those non-words wrong, but I thought something more than one Myspace link would show up. Ask.com brings me to Wendy’s Frosty page, but as of this writing, the soquid part (i.e., the funny part) is bearly visible (see lower left.)
Check out this recent Advertising Age article showing other big businesses that missed the boat on search engine optimization opportunities. (Note: for archived link to this article click here.)


