Creating on-screen "real-estate" for ads.
Not sure how new this is, but this is the first I’ve seen of it. Since I don’t know the industry term for it, I’d describe this clever new ad technique as a page-corner roll-over peel-down ad. (See ad as found on informationweek.com.)
Essentially what happens is that by placing the cursor over the upper-right turned-down page-corner an ad unfolds, in this case, an ad for AMD.
What is so clever about this technique is that although people may not actively choose to click on this ad, it doesn’t matter. It is almost inevitable that their cursor will roll-over that corner when going to close the window.
This technique amazingly creates on-screen real-estate out of nothing. Additionally, available space behind this page is unlimited and consequently doesn’t constrain the size of the ad.
It’s even quite neat how the text of the ad is reflected on the page unfolding above it.
An amazingly creative solution in my opinion!
(Furl Note: While sometimes the FURL archiving system that I use seems to capture moving ads, this particular furl link unfortunately doesn’t preserve the entire rollover action, but does show the turned down page-corner in the upper right corner. But the picture above should communicate this technique clear enough).
