Recent Marketing Campaigns
There are a few different new marketing tactics that have caught my attention lately.
First, the Pontiac ad that doesn’t say “Go to pontiac.com” but says to google Pontiac and shows the Google screen for a good second or so.
Next is the new TLC Life Lessons Collection. You can even personalize the text and colors of these China figures and email to a friend. Or, you can even buy some of these characters from the Discovery online store for $14.95. Personally I look forward to seeing the show “Honey, We’re Killing the Kids”, to air on Monday, April 10th, 9pm EST, on The Learning Channel.
And, another new character, one that I found rather strange, is the Volkswagen GTI Mk V ’s new “Fast” character. This one definitely targets a specific audience. Must be popular enough since there are more than enough eBay listings for related decals, t-shirts, and such.
