Products with Disease Management Benefits Set to Soar
Products with Disease Management Benefits Set to Soar as Younger BoomersTurn 50
With over half of the 78 million Baby Boomers turning 50 in the next ten years, demand for prescription and over the counter remedies and foods and beverages with disease management benefits will increase substantially. The presence of chronic health conditions, including arthritis, high blood pressure and high cholesterol is dramatically higher among Baby Boomers over age 50 versus those under age 50. Corresponding spending on ailment-specific health care products and products with specific dietary benefits is significantly higher among Baby Boomers over age 50. (Source: IRI’s Times & Trends). As per GMA SmartBrief dated February 14, 2005, Sign Up for Free GMA Smartbrief Daily emails. PDF on IRI site or PDF on GMA site.
Read “Times and Trends”, Jan ‘05 Issue, brought to you by GMA, powered by IRI.
